Income and Wealth Readiness Platform

Decision readiness for the moments money changes everything.

IWR is a scenario-based platform that reveals how people make financial decisions under pressure, before the money is real and the mistake is permanent.

Enter the platform See how it works
78%of pro athletes face hardship
within two years of retirement
60%of NIL dollars flow through
just four states

The cold open · one decision

You just signed a $250,000 endorsement. Tonight, a dealership offers you a deal that expires at close. What do you do?

Sign tonight. The deal is too good to wait. Costly call
Send it to your advisor first. Sleep on it. Strong call

The problem

People receive money before they are ready to manage it.

Athletes navigate NIL deals, revenue sharing, contracts, taxes, big purchases, and family expectations with no rehearsal. The first time the decision is real, it is also expensive.

78%
NFL players in financial hardship within two years of retirement
60%
NBA players facing money trouble within five years
$1M+
Average career earnings lost to avoidable decisions
$0
Formal readiness required before a first contract

How it works

Rehearse the decision before it costs anything.

IWR measures readiness, builds it through realistic scenarios, then proves the change with a before-and-after score.

01 / Baseline

Measure where they stand

A short readiness assessment establishes a baseline across the decisions that actually move money: contracts, taxes, spending, and pressure from people they trust.

02 / Simulate

Put them in the moment

Scenario by scenario, they make real calls under real pressure and see the consequences play out years ahead, with no real money at risk.

03 / Prove

Show the readiness gained

A post assessment captures the lift. Programs see exactly how much readiness improved, athlete by athlete, in their own dashboard.

Platform editions

One platform. Built for each population it serves.

IWR begins with athletes, the population facing the fastest and least-rehearsed change in income, and extends from there.

Live · College and NIL

IWR Athlete

For college and high-school athletes navigating NIL, the first dollars, and the first decisions. Used by programs to build and measure financial decision readiness.

Open IWR Athlete
Live · Professional

IWR Pro

For professional athletes facing contracts, revenue sharing, and the wealth that arrives faster than the readiness to manage it. Built for the stakes of the next contract.

Open IWR Pro

Who it serves

The same readiness gap, far beyond the field.

The platform starts with athletes and reaches every population that experiences a fast change in income and financial responsibility.

Athletes, today Families and parents High-school finance programs College financial education Faith and community organizations New earners and first windfalls

Build the decision before the money does.

See the platform programs use to turn financial readiness into something they can measure, prove, and stand behind.

Enter the platform